Viacom18 joins hands with FHF 2nd time to preserve cinema`s legacy

New Delhi, Feb. 24(ANI): After having accomplished a successful inaugural edition of an academic initiative focused on the film preservation and restoration in partnership with Film Heritage Foundation, (FHF) Viacom18 has joined hands with FHF for the second time in a row.

With their workshop titled ‘Film Preservation and Restoration Workshop India 2016,’ they aim to save and uphold the legacy of India’s cinematic heritage.

The workshop will be inaugurated by veteran actor Naseeruddin Shah in the presence of Sunil Arora, Secretary of the Ministry of Information and Broadcasting, Sudhanshu Vats, Group CEO Viacom18 Media Pvt. Ltd., Shivendra Singh Dungarpur, Founder Director of Film Heritage Foundation and Prakash Magdum, Director of National Film Archive of India.

Recognising the urgent need to preserve India’s rich filmic legacy, this initiative is a much needed effort which was conceptualised by acclaimed filmmaker and archivist Shivendra Singh Dungarpur and further associated and collaborated by Viacom18.

Talking about the initiative, Sudhanshu Vats, Group CEO Viacom18 Media Pvt. Ltd said that they strongly believe that every enterprise has to be global and social at the same time.

“At Viacom18, we know for a fact that India is a country of storytellers; in fact the largest and oldest stories in the world come from here. And so we realize how important it is to preserve our cultural heritage for the benefit of the future generations,” he added.

The workshop will take place from February 26thto March 6th in Pune and will involve lectures, presentations and practical classes that will be conducted by leading international experts in the field. (ANI)

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