Vineet Bahl launches new collection on Pernia’s Pop-Up Shop

By A.Kameshwari

New Delhi, Jan.16 (ANI): Ace designer Vineet Bahl has launched his new collection ‘Through the looking glass’ on the online shopping website of Bollywood actress and well-known fashion entrepreneur Pernia Qureshi’s ‘Pernia Pop-up Shop’.

Vineet, elaborating on the collection, said that the colours have been chosen keeping in mind the Indian perspective.

“The collection is called through the looking glass which is inspired by the Chinese embroidery actually Indian embroidery that got exported to china and came back as parsi gara ka kaam. The collection is entirely on western silhouettes and the colours are all modern keeping the young Indian customer in mind. So, the shapes are flirty, feminine, easy and most importantly, the entire collection is very much affordable.”

Talking about the collection, excited Pernia told ANI that the main reason to get Vineet on-board was his work which will attract every age group.

“I knew it would be an honor to have Vineet’s collection on Pernia pop-up because for me it is really important to associate myself with people who are really inspiring and I just love his work. I also think it is great for everybody else because everybody who is quite updated on fashion have an access to these beautiful clothes by Vineet on my website. His clothes are very sober and elegant and will suit every age group,” said Pernia.

The collection, which is inspired from an exhibition at London called ‘Through the looking glass’, is available on Pernia’s Pop-up shop. The designer revealed he is almost ready with his next collection which would be exclusively available on Pernia’s fashion website. (ANI)

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