Whiteness is the standard in the non-western world

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In the western world, there are more whites dying than being born and their numbers are shrinking. But if the current trends continue, there will be ‘white’ colored people across Asia.
Be it India, the Philippines, Malaysia and elsewhere becoming white is aspirational. No wonder skin-whitening creams, tablets and other such products purporting to make people fairer is a multi-billion dollar industry.
A World Health Organisation survey found that nearly 40 per cent of women polled in nations including China, Malaysia, the Philippines and South Korea regularly used whitening products. In India, skin whitening products make up 60 per cent of the skincare market.
Anthropologists and left-leaning think-tanks naturally blame whites for the ‘natives’ having a fixation with being fair skinned.
In many societies even before colonialism, upper class people tended to be fairer skinned and being dark-skinned was and still is associated with common laborers working in the sun.
Even in Africa and in black communities across the world, having lighter skin is desirable and more appealing.
In the early 19th century, a case involving Bhagat Singh Thind, an Indian Sikh landed in the US Supreme Court. Thind wanted the US to identify him and Sikhs as “high caste aryans, of full Indian blood,” as he was racially ineligible for naturalized citizenship in the United States at the time. Thind argued that his people, the Aryans, were the conquerors of the indigenous people of India.
I am sure that if fair skinned Indians had the option of classifying themselves as ‘White’ they’d take it as it would enhance their self-worth and value, especially in the matrimonial department.
This sort of feeling that North Indians were really not Indian but rather descendants of Greeks and other Europeans is something that has been discussed and written about over the centuries. But the reality is that fairer skinned Indians believing they were socially and racially superior to the darker skinned ‘natives’ was something that existed even before the British colonized the region. However, colonization can be faulted for reinforcing the concept and introducing practices that maintained and encouraged such a status quo.

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