Why did a Mississauga entrepreneur turn down Dragon’s Den offer?

Mississauga, November 6 (CINEWS): Dragon’s Den is a reality television show on CBC featuring entrepreneurs who make a pitch for their business idea in the hope of securing investment finance from a panel of venture capitalists.

Javid Siddiqui

Jawwad Siddiqui

Recently Jawwad Siddiqui a young Mississauga entrepreneur came in with an idea which needed a $100,000 investment, in return he’d part with 2 per cent of the company’s shares. Dragon Nicole Verkindt counter-offered with $100,000 for a 15 per cent stake in the company. After few minutes of bargaining, Siddiqui turned down the offer saying he could not offer more than 10 per cent of their company for $100,000. This left countless viewers shaking their heads in disbelief. Why on earth did he let go of an opportunity to take his idea forward?
So here’s Jawwad Siddiqui’s idea: His software company SharpScholar was founded in 2013 along with two other partners, Amin Nikdel from Richmond Hill and Tejas Mehta from North York.
The trio developed a web application that acts as a virtual teaching assistant that allows teachers to manage their courses efficiently by producing analytics on what’s being learned, missed and the reasons why. It is expected to act as a communication medium between teachers and students.
For students, it acts as an educational coach and ensures students’ progress as planned, or else determine what they don’t know and why.
While Siddiqui says he found the experience of pitching his novel idea to the dragons, getting an offer and not taking it proved to himself and his supporters that the idea had merit and he could get himself a better deal down the line.
Meanwhile he intends on improving and fine tuning his product, until another angel investor shows up.
Is it economically viable? A one-semester subscription to the SharpScholar app is $40 per person.
While it is indeed brave on the part of these stakeholders to hold off until a better offer comes there way, it must also be remembered that ideas can be stolen, re-imagined and melded into another product developed by another entrepreneur who could just as easily rustle up a lot more than $100,000.
But for now these developers aren’t regretting their decision.

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