Windsor-built 2017 Chrysler Pacifica is innovation-packed

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Customer feedback directly influenced many of the 37 segment-first innovations found on the 2017 Chrysler Pacifica.

Tthe first minivan rolled off the assembly line in 1983 at the Windsor Assembly Plant. Since then, FCA US LLC has been the leader in the minivan segment. The Company has sold more than 14 million minivans since then, with more than 6 million currently on the road today.FCA US minivans have received 120 accolades, 15 consecutive owner loyalty awards and have been recognized as segment leaders in initial quality by third parties and publications worldwide.

After five generations of award-winning minivans, the company thought it was time to modernize the vehicle for today’s world. The all-new 2017 Chrysler Pacifica revolutionizes, reinvigorates and redefines the minivan segment.

“For every vehicle, quality considerations are addressed from the earliest stages of design, including all customer expectations and functional requirements,” said Scott Garberding, Head of Quality, FCA – Global. “As an all-new vehicle from the ground up, the Pacifica has gone through an unprecedented number of quality checks throughout its development process, all to ensure complete customer satisfaction as vehicles arrive in showrooms.”

‘The first round is on us’
As an industry, one of the most challenging aspects of building and launching an all-new vehicle is doing everything possible to ensure complete customer satisfaction. With a “customer-first” approach to quality in mind, the first build of customer-ready 2017 Chrysler Pacifica minivans rolling off the Windsor Assembly Plant line have gone straight into the hands of the men and women of FCA US.

FCA US employees from all functions – including engineering, safety, marketing, sales, human resources, business development and product development – have driven and thoroughly evaluated the first group of minivans, providing an additional opportunity for the team to identify and resolve any potential issues well before customers pick up their all-new, segment-leading minivans.


Voice of the customer
“Producing high-quality vehicles is essential to our goal of earning and maintaining the trust and loyalty of customers,” said Garberding. “At the earliest stages of vehicle creation, before designers’ sketches have evolved into a clay model, research is conducted to collect, analyze and integrate the voice of the customer into a new vehicle concept.”

“This approach to quality keeps our customers’ needs at the forefront of decision-making and planning through all stages of vehicle development,” said Garberding.

Customer feedback is always part of the vehicle development process but at FCA US, customers speak for themselves. Since the Pacifica first came into development, FCA US has:

  • Targeted nine cities in key markets across the U.S. to speak with current customers and competitors’ customers
  • Interviewed more than 3,000 drivers on a number of customer-focused topics
  • Held more than 20 focus groups; several groups included participants’ children
  • Conducted extensive, in-home meetings with customers
  • Surveyed more than 1,400 people on design, features and vehicle segment preferences

Customer feedback directly influenced many of the 37 segment-first innovations found on the 2017 Chrysler Pacifica.

Quality inside and out
The Pacifica team conducted extensive research with current customers – and competitors’ customers – to set the vehicle targets for performance, safety, fuel economy and quality. The team worked with designers, engineers and suppliers to enhance the fit-and-finish, surface quality, material options and even the sound quality of moveable parts like doors and storage bins. Extensive efforts even went into the harmonization of interior lighting to create a comfortable environment for drivers and passengers alike.

Design, engineering and quality teams partnered to deliver segment-leading interiors with improved quality of materials throughout. Pacifica offers accented leather seats, a leather-wrapped instrument panel and door trim panels with wood-grain accents. The available leather-wrapped heated steering wheel provides the finishing touch for a luxurious, comfortable feel for drivers.

The 2017 Chrysler Pacifica interior is designed and engineered to set a new standard in customer satisfaction with a keen eye to industry-leading craftsmanship.

All of these enhancements are testament to the segment-leading level of quality in the all-new minivan and ledWardsAuto to recently name the all-new 2017 Chrysler Pacifica to the Wards 10 Best Interiors List for 2016.

The 2017 Chrysler Pacifica is built at the Windsor Assembly Plant in Windsor, Ontario, Canada. – CNW

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