ZapInFusion wows audience at Toronto’s ‘The Artist Project 2016’

Mississauga, March 11 (CINEWS): Advertising creative director Viraj Ponkshe, took a leap of faith when he decided to showcase his paintings in his unique ZapInfusion style at The Artist Project, Toronto’s favorite contemporary art fair that took place from February 18 to 21, 2016. He joined over 250 top contemporary artists from Canada and North America, who regaled collectors, art gallerists, corporate houses and art lovers with their work. Viraj VIRAJ_PONshowcased his new series titled ‘Life Illusion’ in his ZapInFusion style at the event, and was ecstatic with the response from visitors and his experience there.
Where fish swim in air and birds fly in water…
Where crows fall in love with doves…
Where you’re woken by the kiss of dreams…
That’s ZapInFusion, a powerful fusion of ideas, cultures and art styles, in creations that are intellectually stimulating, evocative and thought-provoking in look and theme. Visitors to The Artist Project were enchanted by the freshness of Viraj’s paintings and characterized his work as “Amazing flights of fancy”, “Magical mysteries that unfold…worlds within worlds”, “What whimsy and talent. You are light!”
The ZapInFusion ‘Life Illusion’ collection emerged from the idea that the world is a myth. In this world of illusion the rules of the universe do not apply, and nothing can be taken at face value. To really ‘see’ you have to change your perspective. And open your eyes to the illusion.
For over 24 years, Viraj Ponkshe has worked as creative director with leading advertising agencies in North America, India, Egypt, North and Central Africa, and the Middle East. His work on world-renowned brands has also received numerous international creative awards.
A graduate from India’s prestigious Sir J.J. School of Arts, he has always been a prolific painter, experimenting with different styles, mediums and concepts. His travels across the world exposed him to various life nuances, like diverse customs, beliefs and mindsets. This gave birth to his unique ‘ZapInFusion’ style.
Viraj’s concept-based creations are currently on display in India, Egypt, Kuwait, US and Canada, in private collections and on corporate walls.
To see or learn more about Viraj Ponkshe’s ZapInFusion work, please visit

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