Zica is now TIAGO: Tata Motors

Chennai, Feb 22 (IANS) Automobile maker Tata Motors Ltd on Monday said it has renamed its new hatchback Zica as TIAGO.

In a statement, the company said the new name was crowdsourced and the winner of the campaign was Libi Thomas whose entry matches the selected name.

“The company had announced the intent to rename previously named Zica (acronym derived from Zippy Car) as the right and responsible action following the hardships caused by the virus outbreak across many countries,” the statement said.

Tata Motors will apply for regulatory registrations and is working towards the market launch by March end, the statement added.

The new name hunt for the model started with the global crowd-sourcing intiative inviting netizens, both within and outside India, to participate.

TIAGO became the chosen name from the final three entries – Tiago, Civet and Adore that were opened up for the audience voting.

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