New Delhi, April 26 (IANSlife) L’Oreal Paris announced its sustainability program, “L’Oreal For the Future, Because our Planet is Worth it”, initiating the brand’s latest set of ambitions for 2030.
“Now is the time to accelerate sustainable innovation, to make the shift to a circular economy and to reduce the impact of our products,” said Delphine Viguier-Hovasse, Global Brand President, L’Oreal Paris. “We are not starting from scratch. Between 2005 and 2020, our factories and distribution centres have already reduced CO2 emissions by 82 per cent, water consumption by 44 per cent, and waste generation by 35 per cent. There is still much work to be done but we will remain strong in our resolve to make a difference and play our part in this race against climate change. As the number one beauty brand in the world, we have a duty to change the codes of beauty to adopt a more sustainable approach and to empower our consumers to achieve responsible consumption.”
The brand will now embrace the ambitious mission of reducing its carbon footprint by 50 per cent per finished product. It will also contribute 10 million euros to environmental projects whose beneficiaries are communities of women around the world. Transforming L’Oreal Paris’ business to respect planetary boundaries.
Optimising packaging to accelerate the shift to a circular economy and reducing the weight of products — to help conserve natural resources and reduce the carbon footprint of products. For example, it lowered the weight of the aluminium used in the L’Oreal Paris Men Expert Carbon Protect Aerosol by -5.1 grams per bottle, representing 135 tons of aluminium saved annually. By 2030, the brand will reduce by 20 per cent in intensity the quantity of packaging.
Using 100 per cent recycled plastic, this includes using more recycled content in packaging, with the objective of reaching 100 per cent recycled or bio-based plastic by 2030 (or zero virgin plastic).
To reduce its environmental impact, the brand is improving the biodegradability of their formulas and reducing their water footprint. Among the products launched in 2019, Elvive Full Resist Power Mask and Men Expert Shaving Barber Club Creme de Rasage have levels of biodegradability exceeding 94 per cent (97 per cent and 94 per cent respectively).
Furthermore, to address a more conscious use of water during use phase (which represents 50 per cent of the CO2 footprint of the brand, linked with heating the water for rinsing products) and help reduce the time needed in the shower, the brand also develops formulas that need less water to be rinsed (e.g. More than Shampoo), as well as new beauty routines that require less rinsing steps.
Its factories continue their ongoing efforts to reduce carbon emissions, water consumption and waste generation. Between 2005 and 2020, L’Oreal Paris factories and distribution centres have reduced CO2 emissions by 82 per cent, water consumption by 44 per cent, and waste generation by 35 per cent.
Investing in environmental projects through programs that empower women, as women are the primary victims of climate change, L’Oreal Paris will invest 10 million euros in a series of six carbon projects whose beneficiaries are communities of women around the world. Along with financial support, the brand will also develop specific programs that empower women in leadership positions. In Honduras for example, where local indigenous communities protect and restore mangroves, the brand will support a project managed by a cooperative of women who will receive support through courses on leadership, financial independence, and women’s health.(IANSlife Features can be contacted at email@example.com)