Streaming platform Eros Now has issued an apology after its Navratri ad campaign ran into hot soup with a section of social media. The campaign seemed to suggest a titillating tone, and many social media users subsequently launched a ‘BoycottErosNow’ trend on Twitter.
As of Thursday afternoon, #BoycottErosNow was trending at number two on Twitter. The number one trending hashtag was #HBDayAmitShah that marked Union Home Minister Amit Shah’s birthday.
Critics of the ads said the tweets were “vulgar”, “obnoxious”, and “mock Hinduism & its glorious festivals”.
They also drew comparisons between the Eros Now ads for Navratri and those for Eid.
Those who criticised the ads on Twitter included BJP member Khemchand Sharma, who was part of the party’s national social media campaign committee in 2019 and Haryana BJP social media head Arun Yadav.