The new slogan chosen by the federal Liberals is designed to appeal to more forward looking voters and reassure them that they are the party of hope and change.
“Choose Forward” will be the official campaign theme that headlines a bunch of national ads featuring Prime Minister Justin Trudeau that is being aired on television. The campaign will be part of “a comprehensive and digitally-integrated campaign that also includes featured stories from Canadians.”
One ad shows Trudeau interacting with constituents in his Montreal riding of Papineau while riding in a transit bus.
He dwells on things the Liberals have done to help average Canadians, such as cutting taxes for the middle-class, creating the Canada Child Benefit and their climate change plan.
“The Conservatives like to say they’re for the people but then they cut taxes for the wealthy and cut services for everybody else,” Trudeau says.
That’s become the main theme of the Liberal camp, and it’s a refrain Canadians will no doubt hear repeated countless times during the coming campaign.
The ad concludes with the prime minister facing the camera and saying that “in October we’ve got a choice to make — keep moving forward and build on the progress we’ve made, or go back to the politics of the Harper years. I’m for moving forward for everyone.”
October 21 is the day Canada votes and it remains to be seen what kind of impact these ads will have on the hearts and minds of jaded Canadians, many of whom are struggling to make sense about Canadian politics. -CINEWS