Google has announced that it will end its feature that allows users to access playable podcasts directly from the search results on February 13.
The feature was officially launched in 2019 and displays podcasts when it matches a user’s query, including when a user specifically adds the word “podcast” in the search terms, reports TechCrunch.
The company announced the shutdown in the ‘Google Podcasts Manager’ with a message.
“Google Search will stop showing podcast carousels by February 13. As a result, clicks and impressions in How people find your show will drop to zero after that date,” the message mentioned.
Additionally, podcasters are advised to download any historical data they wish to save prior to this final shutdown.
“Our existing podcast features will gradually be replaced with a new, single feature, What to Podcast,” a spokesperson told TechCrunch.
“This feature provides detailed information about podcasts, links to listen to shows on different platforms, and links to podcasters’ own websites, where available.”