Canindia News

Google waives ad serving fee for 5 months for news publishers

San Francisco, April 17 (IANS) In a bid to help its news partners during the COVID-19 pandemic, Google on Friday announced to waive ad serving fees for news publishers globally on its Ad Manager for five months.

Many news publishers globally use Google Ad Manager to support their digital businesses with advertising.

“As the coronavirus pandemic takes a toll on our global economy, the Google News Initiative is working to identify ways to provide immediate financial support to those news organizations around the world producing original journalism,” Jason Washing, Director, Global Partnerships – News, said in a statement.

“Over the coming days, we’ll notify our news partners that meet the requirements about the details of the programme, and what they can expect to see in their account statements,” Washing added.

Ads that appear alongside news coverage help fund the journalists who write breaking news stories, and keep news sites and apps running.

Google has also announced a Journalism Emergency Relief Fund to deliver urgent aid to thousands of small, medium and local news publishers globally.

The funding is open to news organizations producing original news for local communities during this time of crisis, and will range from the low thousands of dollars for small hyper-local newsrooms to low tens of thousands for larger newsrooms, with variations per region.

Publishers everywhere can apply for funds via a simple application form, the last date for which is April 29.

Additionally, Google.org is giving $1 million collectively to the International Center for Journalists, which plans to provide immediate resources to support reporters globally, and the Columbia Journalism School’s Dart Center for Journalism and Trauma which is helping journalists exposed to traumatic events experienced during the crisis.

–IANS

na/

YOU MAY ALSO BE INTERESTED IN

Bug makes Twitter ‘Fleets’ visible even after ‘disappearing’

CanIndia New Wire Service

Civilian injured in Kabul IED blasts

CanIndia New Wire Service

SK Telecom, Samsung develop advanced 5G Cloud system

CanIndia New Wire Service

Guterres condemns condemns rocket attacks in Kabul

CanIndia New Wire Service

Trump campaign to seek expedited appeal of ruling on mail-in ballots

CanIndia New Wire Service

Aus Defence Force chief backs mandatory body cameras for soldiers

CanIndia New Wire Service

‘Public int’l finance must be allocated to countries, sectors most in need’

CanIndia New Wire Service

Protesters set fire to part of Guatemalan Congress building

CanIndia New Wire Service

US electronic voting service firm denies prez poll fraud claims

CanIndia New Wire Service

Leave a Comment

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More