Home Credit India, a local arm of international consumer finance provider Home Credit Group, has partnered with India’s gamification leader and revenue enhancement platform Hunter Games to enhance its customers experience base with powerful e-commerce and financial services cross-sells.
Through this partnership, Home Credit and Hunter Games will be able to draw synergies for new customer acquisition, retention of existing customers and excite them with offers and deals on both platforms.
Further advancing its strategy, the company aims to create the ultimate gaming experience for gamers with ‘Spin the Wheel’. Leveraging the growing trend of gamification becoming the buzzword, Home Credit has curated Spin the Wheel to increase user engagement and drive traffic to its platform.
Speaking on the tie-up, Milan Dolansky, Chief Digital Officer, Home Credit India, said, “Hunter Games is a creative gaming company with a solid foundation. We are delighted to partner with these creative minds as they understand how to engage the users and will help provide a renewed thrust to our new and existing customer base by keeping them engaged and motivated. As a company we believe in evolving our strategy and look for innovative and engaging ways to expand our reach and connection that helps maximize user benefits.
“Through this partnership, we aim to provide an edge to Home Credit by being pioneers in introducing this gamification service, thereby increasing awareness of our products and services amongst our digital customers”.
“This is an exciting partnership for us at Hunter Games, working with a Global Fintech firm such as Home Credit is amazing. With deep work together with Home Credit team we have a simple hyper-casual game, but it’s married to an evolved cross and up-sell campaign management platform for potent outcomes” said Dushyant Saraswat, Founder and CEO of Hunter Games.
As per industry sources, gamification in India is valued at $12 billion currently and is predicted to grow 30 per cent annually to hit $31 billion by 2024. With gamification gaining momentum in India, this partnership aims to capitalise on the rising gamification trend to increase engagement to hardcore out-comes.
Gamification is transforming the customer engagement dynamics in India where it would make the user experience more interactive in the long term.