‘Samrat Prithviraj’ was touted as one of the biggest blockbusters to come out of Bollywood in 2022. With Covid lockdowns and restrictions no longer in place, trade analysts expected this historical and big budget movie based on Prithviraj Chauhan to break some records at the box office.
It was also touted as another landmark film in the career of actor Akshay Kumar who has delivered many hits, and many duds, in his three-decade-long acting career. Like in the case of that monster blockbuster hit ‘The Kashmir Files’, nationalism was raised as a key promotional strategy of the film.
In the end, despite all the hype, the lavish sets and the big budgets, the movie has performed far below expectations at the box office.
It has almost routine for the Bollywood superstars to deliver box office duds while Indian cinema from the South is breaking box office records.
CVoter conducted a nationwide survey on behalf of IANS to find out what ordinary people thought were the reasons for the movie not doing well at the box office.
In what comes across as a surprise, the highest percentage of respondents strongly felt that an overdose of nationalism was the primary cause for the failure of the film.
Respondents were given three options. About 26 per cent of the respondents ascribed an overdose of nationalism as the cause.
About 19 per cent said they have had an overdose of Akshay Kumar, while about 18 per cent felt the movie was very poorly made.
Close to 38 per cent of the respondents said they had no interest whatsoever in the issue or the movie.
In recent times, quite a few movies that have played the nationalism card. The responses were more or less uniform across all sections.