It’s the wedding season in India, which means the demand for exquisite handcrafted jewellery will go up.
Keeping that in mind, filmmaker and entrepreneur Karan Johar inaugurated a new store of his jewellery brand, Tyaani Fine Jewellery in the Borivali suburbs of the city of Mumbai.
In 2017, Karan Johar launched his Tyaani Fine Jewellery brand’s first ever offline store in Mumbai’s celebrity hang out zone, Bandra. He later expanded his business to other cities like Delhi and Hyderabad.
Looks like Karan Johar thought his home city could use one more store. Speaking about his jewellery brand, Karan said, “Tyaani is an extension of my personality. The brand imbibes our traditional values with an eclectic modern twist. The collection appeals to women of all ages at all stages of their life.”
Karan took to his social media to announce the inauguration of his store and wrote, ““Super excited to launch my jewellery brand Tyaani Jewellery’s newest store at Borivali in #Mumbai! Looking forward to seeing all you beautiful women have the Tyaani Jewellery experience!”
Here is the tweet:
At the launch event, his founder and partner, Shravan Satyani as well the CEO and Partner, Sunil A Bhulchandani were also present.
Brand ambassador his jewellery brand is actress Janhvi Kapoor. She is often spotted wearing Karan’s Tyaani jewellery. Other celebrities who have been spotted wearing the popular uncut stone jewellery from Tyaani include Madhuri Dixit, Kiara Advani, Deepika Padukone and Alia Bhatt.
Tyaani’s jewellery is made with the Rolling Gold Technique and the style is very comfortable. All the jewellery is handcrafted and so it comes in unique ravishing designs that cater to the modern Indian woman.