Major changes at Tim Hortons will appeal to coffee drinkers

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Facing competition from several new players in the coffee world, Tim Hortons is going out of its way to improve the consistency of its coffee with new FreshBrewer Technology, unveiling an improved lid and introducing new sustainability initiatives.

Tim Hortons has been serving their same signature coffee since 1964, however, over the past three years, the company has conducted market tests and worked with engineers to develop its new custom brewing technology.

According to a press release, the FreshBrewer ensures their coffee remains uniquely ‘Tims’ while improving consistency from cup to cup at every restaurant from coast-to-coast.

Tim Hortons’ Head of Coffee Excellence Kevin West says, “Extensive research shows guests love Tim Hortons coffee, but it needs to be served more consistently. We’re excited to evolve our coffee brewing technology keeping our always brewed fresh every 20 minutes promise to guests and delivering our iconic taste in every cup.”

The company has made changes to its lids, the new lid is made from polypropylene, which is 100 per cent recyclable.

The new lids aim to reduce spills and improve coffee flow. It has been redesigned with a raised dome, tabbed closure and an embossed maple leaf.

Tim Hortons is also set to transform consumer behaviour to decrease the use of single-use paper cups through an integrated marketing campaign over the next 10-years.

Tim Hortons has introduced new reusable drinkware as a part of their first sustainability initiative. The new line will be available for purchase this summer starting at $1.99.

They will also be introducing other sustainability initiatives in 2019 including testing more environmentally friendly paper cup, and a new straw-less lid for iced coffee. They will also be removing wooden stir sticks.

Expect plenty of complaints from those having difficulty slurping their iced teas without straws. -CINEWS

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