Canindia News

Malayalam streaming service launches premium service in US

Washington, April 9 (IANS) Neestream, a new streaming platform that caters to the Malayalam-speaking population across the globe, has launched its premium services which is only currently available in the US and Canada for now.

While the premium service includes hundreds of Malayalam movies and a number of news channels, the basic service, containing original Neestream programs, is available worldwide for free, the American Bazaar reported on Wednesday.

“Per capita, Malayalees consume more news and entertainment content than most linguistic groups in the developing world,” said Javad K. Hassan, Chairman of the JKH Holding Co., a Virginia-based global conglomerate of companies operating in a number of technology and service areas.

“Our objective with Neestream is to give Malayalees in India and around the world the best of Malayalam entertainment and current affairs.”

While the US streaming giants have an advantage in resources, Hassan said Neestream intends to compete with them.

“As an operation focused solely on the Malayalam market, we hope we will be able to make an impact by bringing the finest and most informative content to the consumers.”

The aim of coming up with a dedicated platform in Malayalam, according to Hassan, was to bridge an important and much needed gap when it comes to meaningful content for Malayalam-speaking households around the world, the American Bazaar reported.

Asif Ismail, CEO of Neestream, said the streaming platform will focus on unearthing talent and creators in Kerala and from within the global Malayalee diaspora.

For subscribers in the US, the platform also offers some English content in a category called Neestream Americas.

–IANS

ksk/

YOU MAY ALSO BE INTERESTED IN

Indian doctor cleared of molestation charges in Dubai

CanIndia New Wire Service

SFJ announces ‘global referendum’ from UK in Aug 2021 (IANS Exclusive)

CanIndia New Wire Service

After anti-China alliances in Indo-Pacific, New Delhi joins hands with Europe

CanIndia New Wire Service

US remains top choice for Indian students for higher education

CanIndia New Wire Service

Haryana Ratna Award given to Ambala man by NRIs in Canada

CanIndia New Wire Service

Dubai-based Indian couple hosts ‘drive-by wedding ceremony’

CanIndia New Wire Service

Asian, Indian applicants lose case over admissions at Harvard

CanIndia New Wire Service

Dubai outlines Covid-19 safety guidelines for Diwali

CanIndia New Wire Service

Diwali celebrations will be difficult this year: Sunak

CanIndia New Wire Service

Leave a Comment

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More