New Canadian online jewelry emporium now open

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A new online jewelry emporium is giving discerning consumers an alternative to run-of-the-mill, mass produced designs. Based in Canada, Artistic Falls features custom, handmade jewelry that demonstrates the expert handiwork and creativity of its founder, Salwa Yak. Moreover, the company has priced its inventory to be highly competitive with brick-and-mortar establishments. To learn more and browse the complete selection of merchandise at Artistic Falls, visit  

“The inspiration behind my creations is to evoke a sense of wonder that ordinary necklaces, bracelets and jewelry sets never produce,” remarks Salwa, who designs every piece of jewelry for Artistic Falls. “My jewelry is made for women who appreciate quality, while also being courageous in terms of pushing the style envelope. Plus, every piece is designed to help women feel great about themselves.”

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Artistic Falls’ initial collection of jewelry features necklaces and bracelets appropriate for a variety of occasions, from everyday wear to parties and weddings. All of the pieces consist mainly of beads, strung together in artful and unique arrangements demonstrating rich color palettes. Materials include onyx, Siam rubies, Japanese seed beads, snow quartz and art glass, along with timeless precious metals like gold and sterling silver. Artistic Falls works only with hand-selected materials of the highest quality. Semi-precious gemstones are chosen based on their consistency and dazzling, brilliant color.

For a limited time, Artistic Falls is offering an introductory coupon for new customers. Physical coupons will be distributed to residents of the Don Mills neighborhood in Toronto. For everyone else, orders totaling more than$400 are eligible for a 50% discount when shoppers enter the “SummerSale16” coupon code at checkout. The coupon is valid from July 4 through August 29.

Artistic Falls accepts payments exclusively via PayPal; Salwa begins work on each new piece once payment is accepted. Shipping and handling charges are factored into the final cost at checkout. Generally, turnaround on the crafting of custom pieces is 10 days. Canadian orders are delivered within 2 days. In the U.S. and elsewhere, shipping is usually 2 to 5 days.

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Salwa plans to continually add to the Artistic Falls inventory, including the development of new product categories to suit a broad range of styles and occasions. Her long-term goal is to ensure the company has something to offer literally everyone. “My vision is for Artistic Falls to grow steadily, and I’m confident that these extraordinary custom pieces will drive that growth,” she adds. “This is my life’s work and my passion – that passion is communicated in every piece of jewelry I create. Ultimately, I want to help women everywhere feel their most beautiful.”

Customers interested in receiving updates from Artistic Falls can provide their email address on the company homepage. – CNW

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