Raghavendra Rathore, first designer to use NFTs for a cause

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New Delhi, Dec 8 (IANSlife) Few people are aware that Raghavendra Rathore studied robotics and created electrical circuits with sensors that mirrored human behaviour. A decade later, he and his colleagues created one of India’s first apps, iCarbon, a smart carbon footprint calculator with links to lessen an individual’s carbon footprint by recommending tree planting. He’s always been at the crossroads of art and technology, including an art (electronic) installation in the early 1990s with recognised names like CK, Cristo, and other eminent art and creative giants to raise money for AMFAR.

Rathore turns his own art into NFTs using exclusive blockchain technology, resulting in art that is genuinely priceless and everlasting. He has also made meticulously designed paintings NFT inspired by the Raghavendra Rathore, Jodhpur, which will be available for purchase. In collaboration with FDCI x Lakme Fashion Week, this series is being released as part of a limited edition NFT on the WazirX NFT marketplace.

“Designers, globally and in India, have started to realise how NFTs can be used to engage with the greater community,” said Vishakha Singh, Co-Founder & VP, WazirX NFT marketplace. The fact that the money will be donated to a worthy cause makes this drop even more precious. Our goal with each release is to add as many use cases as feasible. For producers and collectors, India is a promising NFT market, and this relationship will benefit both parties. We’re excited to have these NFTs available on our platform.”

These NFTs are being generated for the first time ever to promote awareness for the Raghavendra Rathore Foundation (RRF), a certified non-governmental organisation. RRF will get a share of the sale earnings to assist strengthen communities through mentorship programmes, cultural experiences and scholarship possibilities. This is the first time an Indian designer has reinvented the fundraising experience by moving to a digital-first strategy.

The Gurukul School of Design students are honoured and motivated by the NFT. A series where one can acquire unique digital artworks and digital treasures such as apparel, original forms of art, unique experiences, and unique moments in time; now captured, exchanged, and treasured, to build more permanent links.

“The relevance of blockchain is something we all need to be aware of, as it will become an integral part of our lives in the not-too-distant future.”

“We must create products and services that are built on this ground-breaking technology.”

Raghavendra Rathore is a Bollywood actor.

All collectors will receive verification of ownership and authenticity of their purchase.

(IANSlife can be contacted at ianslife@ians.in)

20211208-132811

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