Shahrukh Khan announces OTT debut with SRK+

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About 2 months ago Shahrukh Khan starred in a campaign on Disney+ Hotstar where he was seen discussing possible ways of debuting in the OTT world.

In the ad, Shahrukh was discussing possible ways to debut in the digital space with his manager. The advertisement naturally went viral but then there was no other update or announcement from Team SRK or Disney+ Hotstar on the subject.

However, on Tuesday morning, Shahrukh posted an announcement on his social media handles. He shared a poster of himself with a logo of ‘SRK+’ and captioned it “Kuch Kuch hone wala hai, OTT ki duniya mein”.

Check out the announcement here:

Soon after his announcement, fellow actor and friend, Salman Khan reacted to Shahrukh’s tweet and wrote, Aaj ki party teri taraf se @iamsrk. Congrats on your new OTT app, SRK+”.

Filmmaker Anurag Kashyap dropped another droplet of information on SRK+ by reacting to the tweet and announcing that he will be working with Shahrukh on his OTT debut. Kashyap wrote, “Dream come true! Collaborating with @iamsrk on his new OTT app, SRK+”.

The most natural assumption seeing the logo SRK+ was that Shahrukh was likely launching his own OTT channel. But that doesn’t seem to be the case here. According to sources, SRK+ will be an extension of Shahrukh Khan’s collaboration with Disney+ Hotstar. No other details are known yet but from this we can be sure that Shahrukh Khan’s digital debut will be with Disney+ Hotstar.

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