Mumbai, July 4 (IANS) Singer and songwriter Arko Pravo Mukherji is working on a new pop-single “AAINDA” – an ode to idealistic love. He says he wants to see how his fans react to his “non-film single”.
Arko has united with Sony Music Pop, the pop division under global music giant Sony Music, for the song, read a statement.
“I’m eagerly anticipating this particular release as it’s my first non film single with the label, and also because it has been recorded and shot with much care and passion by a team of highly acclaimed creative people,” said Arko, who has created music for films like “Baar Baar Dekho”, “Kapoor and Sons”, “Rustom”, “Hate Story 2”, “Jazbaa” and “Jism 2”.
Composed and sung by Arko, the song is about a couple at the brink of separation trying to find possibilities to find love in each other again.
Rohan Jha, Lead Pop, Sony Music India, said: “When we first heard ‘AAINDA’ we were sure we wanted to work with him on this. It has a very commercial hook and the lyrics are instantly relatable. We are currently working on a video concept and star cast and are working for a mid July 2017 release.”