Swedish music streaming platform Spotify has launched a new programme that will elevate emerging podcasters around the world, including in India, and provide them with support to grow their audiences.
The company launched ‘RADAR Podcasters’ programme in 15 global markets, including India. It takes its name and format from ‘RADAR’, which supports up-and-coming artists.
Additionally, Spotify also announced the initial slate of podcasters that will be spotlighted with the RADAR programme.
The first three podcasts chosen from India to be a part of this slate, include ‘Anurag Minus Verma,’ ‘Chumma conversations with Satshyaa’ and ‘Getting Lost with Archit and Shirin: All About Food’.
In India, Spotify will focus on a different local language every three months.
“For the next round of this initiative, the focus will be on Tamil, one of the fastest growing languages on Spotify in India for both music and podcasts,” the company said in a statement.
On a quarterly basis, participating markets will give two-three emerging creators a spotlight selected from the millions of podcasters using Anchor, Spotify’s podcast creation platform.
Through this programme, more than 40 creators from around the world will be highlighted, in countries where podcasting continues to grow.
Each quarter, Spotify’s Podcast team in participating markets will select three up-and-coming creators to spotlight.
“We’ll focus on creators with shows that exhibit authenticity and inclusivity, give us a reason to keep listening, and educate and entertain,” the company added.