Mumbai, Dec 7 (IANS) Bollywood Superstar Shah Rukh Khan on Wednesday launched the much-awaited trailer of his forthcoming film “Raees” in theatres and also interacted live with his fans across cities like Mumbai, Indore, Ahmedabad, Kolkata, Bengaluru, Hyderabad and Jaipur.
The big screen trailer launch of “Raees” mesmerised audiences in 10 theatres, thanks to digital cinema distribution network and in-cinema advertising platform UFO Moviez’s latest initiative Curtain Raiser.
Curtain Raiser empowers a brand to interact live with audiences across their network of over 5,000 screens.
Shah Rukh, stationed at UFO Moviez’s central studio, interacted with audiences for an hour.
To promote the trailer launch, a short teaser was shot in which SRK himself invited people to the theatres to be part of the event.
Founder and Managing Director of UFO Moviez Sanjay Gaikwad said in a statement: “It was great to execute and present the world’s first-ever interactive big screen trailer launch.”
The film’s producer Ritesh Sidhwani said: “The trailer of the film has released in as many as 3,500 screens pan India. The launch is a revolutionary concept which has helped us reach out to a larger audience and celebrate the movie-goer in its purest form through the advanced technology of UFO Moviez.”