Mumbai, June 18 (IANS) Superstar Shah Rukh Khan has chosen to unveil a mini trail of his upcoming entertainer “Jab Harry Met Sejal” at the India-Pakistan final of the Champions Trophy cricket tournament.
Given the expected viewership of the match, the film’s team found it befitting to unveil the mini trail during the match on Sunday.
“Team ‘Jab Harry Met Sejal’ is making most of this opportunity and will introduce one of the many ‘mini trails’ from the film to sports and cinema lovers during the cricket finals,” read a statement issued on behalf of the makers.
The mini trails are a series of 30-second clips from the film which will be released first as an introduction to the characters of the movie.
Directed by Imtiaz Ali, “Jab Harry Met Sejal” traces the love story of a Punjabi man played by Shah Rukh and a Gujarati girl essayed by Anushka Sharma. Presented by Red Chillies Entertainment, it will release on August 4.
Tax exemption lets lot more people enjoy film: ‘Hindi Medium’ director
After the Rajasthan government gave “Hindi Medium” a tax free status, director Saket Chaudhary says he is glad as it will allow more people to watch it.
“‘Hindi Medium’ has touched and entertained so many people and this tax free status is a chance for a lot more people to enjoy the film again,” Chaudhary said in a statement.
The movie had already got a tax exemption in Maharashtra, Gujarat, Madhya Pradesh and Delhi. And now that it has been made tax free in lead actor Irrfan Khan’s home state, makes it more special for the team.
The film, which also features Saba Qamar, grew on word of mouth, generating profit for the makers, who had made it on a budget of Rs 22 crore.
‘The Humma song’ was fun track to create: Badshah
Rapper Badshah is ecstatic that “The Humma Song”, which he worked for the film “OK Jaanu”, has surpassed over 200,000,000 views on YouTube.
“200 million is massive and I really can’t believe it. When my label mentioned it to me, I was like really, is that true? ‘Humma’ was a fun track to create. I was so nervous but I guess the views speak a lot about how it has been loved,” Badshah said in a statement.
The recreated song was picturised on Shraddha Kapoor and Aditya Roy Kapur.