The Weeknd has just put up half a million to support COVID-19 frontline workers in his hometown of Scarborough, Ontario.
The After Hours singer is donating $500,000 CAD to Scarborough Health Network via sales of his popular XO COVID-19 face masks. All proceeds from the masks have gone to the SHN’s COVID-19 Emergency Fund, with The Weeknd matching every dollar raised.
“I was raised in Scarborough and felt it was important to give back to the community that raised me during the hard times of this pandemic,” he said in a statement.
“Our vibrant and diverse community represents the best of Canada, and we are fortunate to have ambassadors like The Weeknd in our corner,” said SHN CEO Elizabeth Buller.
“This gift will help our community hospitals continue to deliver exceptional care for the people of Scarborough in the wake of COVID-19, and demonstrates to our courageous staff and physicians that their critical work does not go unnoticed or unappreciated.”
The SHN’s COVID-19 Emergency Fund was set up to support frontline workers by addressing urgent and changing equipment needs (e.g., ventilators, ICU beds, vital signs, ECG monitors, and personal protective equipment). Tesfaye’s donation is the largest one made to the fund, raising its total to over $2.7 million.