Toronto launches multilingual advertising campaign urging residents to get vaccinated

Toronto has launched a multilingual public education campaign urging residents to get vaccinated when it’s their turn.

The “Let’s Get Toronto Vaccinated” campaign includes ads in English and translated ads in Bengali, Cantonese, Farsi, French, Italian, Korean, Mandarin, Portuguese, Russian, Spanish, Tamil and Urdu.

“In a city as diverse as Toronto, it’s critically important that we communicate information to residents in their preferred language,” said Toronto Mayor John Tory. “The best way to protect ourselves and end this pandemic is for all of us to get vaccinated.”

The campaign includes specialized media for communities and uses radio, television, newspaper and digital channels to reach as many Torontonians as possible, including those whose first language may not be English.

The ads encouraging residents to protect themselves, their loved ones and their community by getting the COVID-19 vaccine when it’s their turn will appear in 75 different media outlets, 30 of which are multilingual.


Eligible residents can book an appointment now through or by phone through the Provincial Vaccine Information Line at 1-888-999-6488 (TTY 1-866-797-0007).

The advertising campaign will run in conjunction with additional outreach measures including providing supports for the South Asian, Disability and Black communities to access COVID-19 vaccines.

The multilingual campaign will run through mid-May with advertising in English continuing into June. A sample of elements from the campaign are pictured here.

To view a map and search for COVID-19 vaccination clinic locations across Toronto, including City-run facilities, pharmacies and hospitals, please visit

Additional information about COVID-19, who is eligible to be vaccinated and why vaccines are important is available at This information can also be translated into 51 languages using the Google™ Translate tool on the website.



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