The TTC wisely passed a motion to ban vaping ads on their property. This is a step in the right direction and brings it closer in line with provincial and federal regulations on the promotion of vaping.
Given that these vaping products practice deceptive marketing to youth by advertising bubble gum and dessert-flavoured vaping is downright dangerous and the TTC won’t play any part in this practice.
The move comes just weeks after the province of Ontario announced it will be banning the promotion of vaping products in convenience stores and gas stations starting January 2020. It also comes amid rising concerns about the health effects of vaping. Vaping-related illnesses are soaring worldwide, and reports of illness have also started to trickle in from the provinces after Health Canada issued a public warning earlier this fall.
With approximately 1.7 million riders using the TTC daily, losing that kind of ad space might seem like it would be a blow to the vaping industry.
Indeed, says the province, “vaping among Ontario’s youth is on the rise.” Between 2017 and 2018, there was a 74 per cent increase in vaping among Canadians aged 16-19, the province said in October. -CINEWS