Canindia News

YouTube see 20% surge in subscribers’ base during India lockdown

Mumbai, April 21 (IANS) With India under lockdown due to coronavirus (COVID-19) pandemic, Google-owned YouTube has seen a 20.5 per cent surge in subscribers’ base in the country, a new report said on Tuesday.

As a primary video sharing platform, YouTube alone garnered over 300 billion views in the first quarter of this year – 13 per cent more than the fourth quarter of 2019 and 11 per cent more than Q1 2019, according to the report by Mindshare India and online video intelligence and analytics platform Vidooly.

The companies studied the video platforms of YouTube, Facebook and Instagram.

The findings showcased a steep increase in content consumption as it reported the time spent by the average user to be over four hours per day as compared to previous — 1.5 hours on social media platforms.

According to the study, COVID-related content has seen a surge of 98 per cent in terms of views and 19 per cent in terms of engagement.

In order to garner better engagement, brands are indulging into thorough marketing through Facebook and Instagram and the Indian government’s efforts in spreading awareness has gained mileage over YouTube, said the report.

“The worldwide lockdown has resulted in significant shifts in audience behaviour, specifically in terms of online content consumption. In such a scenario, retention rate and watch time of videos will be the key metrics to filter and identify the best performing channels,” Subrat Kar, CEO, Co-founder Vidooly, said in a statement.

The report revealed that the millennials remain the most active group on YouTube in India, with 70 per cent of viewership coming from the age group 18-34.

Over 90 per cent of the views on YouTube were through mobile devices.

–IANS

bu/na

YOU MAY ALSO BE INTERESTED IN

#Justice4Nikita trends as Bollywood comes together for ‘Love Jihad’ victim Nikita Tomar

CIEDITOR-TWINKLE

Kapil Dev: India cricket legend stable after heart surgery

CIEDITOR

Indian composer Atif Afzal set to make music for BBC project

CIEDITOR-TWINKLE

Eros Now issues apology for Navratri posters as #BoycottErosNow trends on Twitter

CIEDITOR-TWINKLE

Punjab to resume normal OPD services from Oct 19

Crops on 67,864 hectares of land damaged due to rains in Andhra

India’s merchandise exports rise by 6% in September

Aamir Khan on Akshay Kumar’s Laxmmi Bomb: Wish it was releasing in theatres

JLR India hopeful of festive cheer, goes for product offensive (IANS Special)

Leave a Comment

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

SUBSCRIBE TO OUR WEEKLY NEWSLETTER

Stay up to date with the latest news and exclusive offers directly in your inbox