Zenith Computers announced on Monday its return to India’s PC and laptop market with comprehensive product development as well as distribution strategy.
Founded in 1980, the company pioneered innovation in the laptop and PC business in India with the introduction of computer processor-based systems and peripherals.
“Zenith was not only one of the most iconic computer brands in India but also was a pioneer in offering many unique consumer experiences in this space, which made it a household name in the industry and a preferred choice for office automation. Zenith’s re-entry this year is in line with its growth strategy, which is carefully tailored to suit current market requirements,” the company said in a statement.
The revival of the brand is believed to be driven by a slew of high-end, performance-based equipment and devices, targeted towards new-age enterprises, and individual consumers who are on the lookout for exceptional products to meet their everyday requirements.
SG Group with over 25 years of experience in a variety of industries, including consumer electronics, durables, and telecom, will now provide the leadership to Zenith. The company is getting ready to disrupt the fastest-evolving laptop and PC space with its high-on-innovation DNA.
For the past four decades, Zenith Computers has been producing computers and laptops.